Read Our Review A looong arrow, pointing right Merrill Guided Investing vs. If you're interested in socially-responsible investing, you can check out Insider's picks for the best socially responsible investing apps. However, there are better options for socially responsible investing (SRI) or environmental, social, and governance (ESG) investing. Merrill Guided Investing offers investors socially-responsible investing (SRI) portfolio options. The account is one of the three key options Merrill offers for hands-off investors: Merrill Guided Investing, Merrill Guided Investing with Advisor, and Merrill Lynch Wealth Management. But it does have high annual management fees (0.45%) and high minimums. Merrill Guided Investing includes access to ETF and mutual fund strategies, an online dashboard, goal-setting features, and Bank of America and Merrill account integration. But that doesn't mean it's necessarily a bad option for you. Unfortunately, Merrill Guided Investing isn't one of Insider's top picks for online brokerages, nor is it one of the best online brokerages for beginners as its management fees and account minimums tend to be higher than many of its competitors with similar offers - such as Betterment and Fidelity Go. The best online brokerages offer a range of investment availability (including stocks, bonds, mutual funds, ETFs, and more), account types (individual, joint, IRAs, and custodial), research availability, and educational resources. However, you'll only get access to Merrill's expert financial advisors for one-on-one advising (Merrill Guided Investing with Advisor) after meeting a steep $20,000 minimum balance requirement and a 0.85% annual management fee. It requires a $1,000 minimum investment to get started. Unlike most automated platforms, the Merrill Edge account relies both on computer algorithms and management from a team of Merrill professionals. Merrill Guided Investing is online brokerage Merrill Edge's automated advisor. Is Merrill Guided Investing Right for You?
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